what we do
We offer a range of strategy services so you can choose what your brand needs most – whether you're a big corporation or an up-and-coming startup.
Solve your most complex challenges by first finding out what your audience thinks.
We do:
- Brand audits
- Audience and lifestyle research
- Qualitative in-depth interviews
- Online surveys
- Social listening
- Communication activity audits
- Trend analysis and more
We bring clarity and focus to your brand by making sure it leaves a mark on the world. And gives you more bang for your buck.
We offer:
- Brand role
- Brand foundations
- Brand theme territories
- Brand purpose & positioning
- Brand architecture
- Employer strategy
- Sponsorship strategy
- CSR strategy
We build communication plans to put all your goals and resources, ambitions and partners on the same page.
We offer:
- Long-term marketing communication plans for several years.
- Integrated communication plans that include media, PR, content etc. for the year ahead.
- Short-term integrated campaign planning.
- New product launch strategy.
A workshop is a perfect way to find insights and come up with new ideas across departments and divisions. Together we can workshop about Brand role, Brand foundations, Brand architecture and more. Or deep dive into a trend workshop.
Brand Capital is the most extensive brand and lifestyle research in Baltics with nearly 20 years of data and 1000 respondents in each country.
Research 333 questions include the broadest
outlook on activities and lifestyle:
- Demographics
- Consumption of products and services
- Psychographics: attitudes, values and interests
- Regular and cyclical activities
- Media trust and consumption
What's more - Brand Capital research dives deep into questions about brands covering Brand loyalty segments: Lovers, fans, friends, acquaintances; Brand perception: uniqueness, quality, value for money, sustainability and social responsibility. Research covers 576 brands in the Baltics.
Share of search measures brand visibility in organic search compared to other companies in its industry. This is a quick way to look at your brand health and market share.
Any marketer wants to know the experience their customers have had. Since retail is what we do best, we can help you track, analyze and understand your customer feedback instantly at your store or other physical location.
We bring clarity and focus to your brand by making sure it leaves a mark on the world. And gives you more bang for your buck.
- Brand role
- Brand foundations
- Brand theme territories
- Brand purpose & positioning
- Brand architecture
- Tone of voice
When it comes to strategy - clarity is key. We also help you to be clear in various brand strategies.
We offer:
- New product launch strategy
- Employer branding strategy
- Sponsorship strategy
- Loyalty strategy
- Communication strategy
- CSR strategy
We use the creative part of our brains to develop strategies for local and international campaigns.
- Campaign strategy
- Creative briefing
- Campaign plan
A workshop is a perfect way to find insights and come up with new ideas across departments and divisions.
Together we can workshop about Brand role, Brand foundations, Brand architecture and more. Or deep dive into a trend workshop.
Brand Capital is the most extensive brand and lifestyle research in Baltics with 20 years of data and 1000+ respondents in each country.
Research ∼300 questions include the broadest outlook on activities and lifestyle:
- Demographics
- Consumption of products and services
- Psychographics: attitudes, values and interests
- Regular and cyclical activities
- Media trust and consumption
What's more - Brand Capital research dives deep into questions about brands covering Brand loyalty segments: Lovers, fans, friends, acquaintances; Brand perception: uniqueness, quality, value for money, sustainability and social responsibility. Research covers more than 600 brands in the Baltics.
Research based on your needs and challenges. We can create a report on any topic, industry, trend, or customer segment.
- Custom report
- Real-time customer feedback
We build communication plans to put all your goals and resources, ambitions and partners on the same page.
- Long-term marketing communication plans for several years.
- Integrated communication plans that include media, PR, content etc. for the year ahead.
- Short-term integrated campaign planning.
- New product launch plan.
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In an age where digital content is on every screen, at every swipe, it’s not easy for branded video to stand out. Combining 15+ years of experience and know-how in narrative content production as well as 2D and 3D animation and a stong team of visual artists and producers, PLAY can take care of any digital video production – short, long, live action, animated, simple, complicated – and produce high quality results that stand out on any screen or platform.
And with the largest powerhouse creative agency in Latvia behind us, we also get unique access to some of the best advertising professionals in the industry – art directors, creative directors, copywriters, strategy consultants and more. With all the tools available right here in-house, it’s just a matter of getting everyone together… to play.
Full service creative shop with 25+ years of experience making magic.
We create work that connects on a cultural, business and most importantly human level.
It takes Wit to marry research with creativity. When doing strategy, we use both sides of the brain – and not necessarily of the same person. That’s why we are a team of 6 – a brand consultant, a social anthropologist, a data analyst, and a few universal soldiers. We crack the most complex briefs and business challenges – by doing our own quant and qual research and analytics.
We are all about finding that sweet spot between what your company offers and what people want. Between your brand’s strengths and the audience’s needs. Between existing analytics and new insights we are yet to discover. Who said data and creativity don’t go together?
We strive to affect emotions and inspire action through tailor-made digital solutions. From a small landing page to complex web solutions and systems. Our work is based on these three main pillars – UX/UI design & development, thumb-stopping social media content marketing, and data-driven performance marketing created with Business KPIs and sales goals in mind.
For your business to succeed online it's crucial that you have nailed all of these Elements in digital marketing, and we are confident that there’s no better way than to have all of this served under one roof. This approach will free your time and help you scale your business with an effective digital marketing team on your side. We are here to build, grow and elevate your digital presence.
A design studio that never gets old.
Curiosity is what drives us. We are inexhaustible when it comes to exploring new territories, fearless to learn, striving to be always connected to our creative inner core self. Just like kids, free and open-minded, we approach every new project with honest enthusiasm.
We love to work with people and brands that we resonate and share common values with. Whether it is an existing story to tell in a new way, or a fresh one we create from scratch. We grow together, but never grow up.
We do not believe in a one-fits-all concept, we do things like it was always the first time. Our exploration finishes on shelves and in shops (and your refrigerator!), on prints and screens, but it always starts in nature, on paper and the tactile world around.
Every step we take, we approach it with sustainability in mind. That's why we use and create only what's needed, eliminating as much waste as possible. We want to do everything thoroughly and genuinely, so that it lasts for a long time.
Let's find the KiD in ourselves & explore together!
