Gen Z is often surrounded by many stereotypes and assumptions. They are commonly seen as the most eco-conscious generation and tech-savvy generation, there's also simultaneous portrayal of them as "lazy" employees. Are these stereotypes accurate, or is there more to Gen Z? And how do Latvian Gen Z differ from their folks worldwide?
We unveils the truth about Gen Z across various topics, such as New Media, Technologies, Leisure, Self-esteem, Finance, Work, Sustainability, and Social Activism. This report is here to help you understand Gen Z audience and avoid being misled by assumptions.
Get a glimpse of the research findings from our event 'Čempionu brokastis' and contact us to get the full research.