Youngsters: what we know about them?

Gen Z is often surrounded by many stereotypes and assumptions. They are commonly seen as the most eco-conscious generation and tech-savvy generation, there's also simultaneous portrayal of them as "lazy" employees. Are these stereotypes accurate, or is there more to Gen Z? And how do Latvian Gen Z differ from their folks worldwide?

We unveils the truth about Gen Z across various topics, such as New Media, Technologies, Leisure, Self-esteem, Finance, Work, Sustainability, and Social Activism. This report is here to help you understand Gen Z audience and avoid being misled by assumptions.

Get a glimpse of the research findings from our event 'Čempionu brokastis' and contact us to get the full research.

Lelde Dālmane talks about what data show us about Gen Z
SEB bank's Una Umule and Rihards Ginters on SEB bank's Youth campaign
Panel discussion with Patriks Kirkils from Bourzma, SEB Youth Lab's Marija, Marta and Braiens aka Vēstulēs, and Emīlija (TikTok @itisemilijaa)